The world is making an extraordinary bet on AI. Trillions of dollars are flowing into computing power, automation, and unprecedented efficiency. The impact will be profound.

But as AI makes efficiency abundant, what cannot be mass-produced will become more valuable: health and happiness, experiences that move us, and places rich in natural beauty, history, and culture. That shift is opening new markets and new sources of growth.

The opportunity is to match our extraordinary investment in artificial intelligence with a more ambitious investment in the things that make people and places thrive—not simply as a social imperative, but as a source of economic growth.

Brain capital—the health and skills that enable people to adapt, contribute, and flourish—is one part of this equation. Investing in it can improve lives while strengthening productivity and creating demand for new businesses, services, and jobs.

The same is true of shared experiences, culture, and the natural systems that shape the places where we live. These are not simply amenities or things worth protecting. They are economic assets capable of creating jobs, attracting investment, and opening new sources of growth.

The path forward is to turn this potential into new engines of growth across health and well-being, experience and culture, and nature and the environment—and to help cities and regions build the ecosystems, places, and partnerships needed to unlock them.

This is not a bet against technology. It is a bet on what technology makes possible when we invest just as ambitiously in the things that make life better.