WHAT’S NEXT
New engines of growth
Every economic transformation changes what we value.
Industrialization rewarded scale. The digital economy rewarded information and connectivity. AI is driving the cost of intelligence and production dramatically lower.
As some things become more abundant, others become more valuable.
The next generation of growth will not come from technology alone. It can also come from investing in the health and capabilities of people, shared experiences and cultural life, and the natural systems on which economies depend.
Health + Well-being
Growth built around healthier, more fulfilling lives.
As technology transforms how we work and live, demand is growing for the services, environments, and experiences that help people stay healthy, develop their capabilities, build relationships, and live fulfilling lives.
This extends well beyond healthcare. It includes mental and physical health, nutrition, prevention, education and lifelong learning, care, coaching, fitness, recreation, and other fields where expertise, trust, and human connection remain central to value. Together, these sectors represent a growing part of the economy—and an increasingly important source of jobs and investment.
Investment in health and well-being does more than improve lives. It strengthens brain capital while creating opportunities for new businesses, services, and sources of growth.
Experience + Culture
Growth built around shared experiences, culture, and connection.
Experiences are already a powerful engine of economic growth. Travel and tourism alone is projected to contribute $16 trillion to global GDP by 2034, while growing markets across entertainment, sports, live events, food, culture, and recreation are creating new sources of jobs and investment.
Their value extends further. Culture, creativity, and shared experiences can strengthen the identity and appeal of places while creating new markets around entertainment, hospitality, media, design, and the creative industries.
Investment in experience and culture can create a powerful multiplier: supporting businesses and jobs, attracting talent and investment, and strengthening the social fabric of thriving communities.
Nature + Environment
Growth built around the natural systems on which economies depend.
Our economies have always been intertwined with the natural world. Food, water, land, energy, healthy ecosystems, and a stable climate are fundamental to how people live and economies function. Yet an estimated 44% of global GDP generated in cities—$31 trillion—is at risk from biodiversity loss, ecosystem collapse, and natural resource shortages.
Restoring nature is not simply an environmental imperative; it is an economic one. Investment can strengthen resilience and quality of life while creating new sources of value across food and agriculture, real estate, infrastructure, recreation, and tourism.
Investment in nature can create jobs, attract capital, and unlock new sources of growth while regenerating the natural systems that sustain future prosperity.