THEN + NOW

In 1839, cameras threatened to make painters obsolete.

Instead, modern art was born.

When photography revolutionized the way we capture the world, painters had a choice: compete with a machine, or bet on what it couldn't do.

They embraced emotion, creativity and freedom of expression over precision. That bet gave the world Impressionism, then Cubism, then a century of art no camera could make.

Nearly two centuries later, AI is putting how we work and live through the same test. The obvious bet is efficiency. The defiant bet unlocks what efficiency can't touch — and the economic opportunity it creates.

Explore new engines of growth
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Colorful abstract mural painting on a wall featuring geometric shapes, vibrant colors, and a vintage streetlamp mounted on the wall.
People dancing closely together outdoors, enjoying a social event or dance class under a wooden structure with a natural background.
Modern high-rise building with multiple balconies covered in lush green plants and trees against a clear blue sky.
A yellow and black auto rickshaw parked on a street in front of colorful buildings with balconies, wires hanging overhead, and a person walking in the distance.